person holding Jeep steering wheel

Freelance Content & PR Services for OEMs & Brands

Build stronger brands. Reach more customers.

Most automotive companies know they need content and marketing to grow — but not every brand has the time, in-house expertise, or budget for a full marketing team. What you do need is clear strategy, compelling content, and consistent support that connects with your audience and builds trust.

That’s where Kirby Automotive comes in. We work with car manufacturers, motorcycle and powersport importers, parts and accessory suppliers, finance and insurance providers, valeting and detailing brands, and motoring organisations to deliver content, strategy, and digital support that makes an impact. Whether it’s one-off campaigns or ongoing retainers, Kirby Automotive provides the expertise to help your brand stand out in a crowded market.

We work with the following motor industry professionals:

  • Car manufacturers

  • Smaller automotive brands: motorcycle, powersport and importers

  • Automotive parts, accessories, and equipment suppliers

  • Detailing and valeting brands

  • Vehicle finance providers

  • Breakdown providers

  • Insurance providers

  • Motoring events and organisations

Our Services for OEMs and Brands:

Content Creation
  • Blog writing

  • Product descriptions and web copy

  • Vehicle walkaround scripts and video support

  • Ghostwritten articles or thought leadership content

Marketing Strategy & Branding
  • Brand tone-of-voice and messaging guidance

  • Launch campaign planning

  • Social media content calendars and campaign ideas

  • Local and national marketing strategy advice

Press & PR
  • Press release writing and distribution

  • Media outreach and industry journalist contacts

  • New model or event press coverage campaigns

  • Product placement and test ride/review coordination

Social Media & Digital Support
  • Social media setup and audits

  • Monthly content creation

  • Community engagement and reply strategies

  • Social ad creative

Ongoing Support / Retainer Packages
  • Fixed-fee monthly content and comms

  • Hybrid support with photography, content and social strategy

  • Flexible packages tailored to smaller dealerships or importers

Social Media
  • Engaging strategies to elevate the online presence of your business

Get in Touch Today

Reach out for enquiries or to book your free call.

A sleek and modern car showroom featuring a line of luxury SUVs. The vehicles are displayed on a glossy white tiled floor under bright lighting, which enhances their metallic finishes. The cars are positioned in a spacious and well-lit environment, possibly indicating a high-end automobile dealership.
A sleek and modern car showroom featuring a line of luxury SUVs. The vehicles are displayed on a glossy white tiled floor under bright lighting, which enhances their metallic finishes. The cars are positioned in a spacious and well-lit environment, possibly indicating a high-end automobile dealership.