About Kirby Automotive

From Passion to Profession

Cars have been part of my life for as long as I can remember — my first words were “car keys.” Both sides of my family worked at Longbridge for “The Austin,” and I grew up passing spanners to my dad as he maintained an ageing fleet of British Leyland cars alongside an early water-cooled Porsche. That upbringing sparked a lifelong passion for cars and the people who drive them.

I founded Kirby Automotive in 2025 to bring together everything I’d learned in over a decade of working across the motor industry — helping dealers, manufacturers, motorists and media with content, marketing, and vehicle presentation that makes a real difference.

Experience That Sets Me Apart

My career began in 2013 in franchised dealerships, working in both aftersales and sales for Škoda and Volkswagen. Those six years gave me invaluable insight into how customers buy, own, and maintain their vehicles — and the importance of trust in the sales process.

In 2018, I pivoted to motoring media, gaining a Distinction in MA Automotive Journalism at Coventry University. Since then, I’ve written for leading titles such as Auto Express, Carbuyer, Classics World, Parkers, and CAR. Later, I expanded into PR and marketing, supporting OEMs, motorcycle and powersport brands, dealer groups, insurers, breakdown organisations, and aftermarket suppliers with campaigns, press, and digital content.

This blend of hands-on dealership experience, journalistic credibility, and PR/marketing know-how gives Kirby Automotive a unique perspective: we understand vehicles, customers, and storytelling from every angle.

Who I Work With

Today, Kirby Automotive is a multi-service consultancy that supports:

Dealers – with photography, video walkarounds, social media, and marketing support.

Manufacturers & brands – with PR, content, strategy, and digital campaigns.

Motorists – with mobile valeting, presentation services, and car sales consultancy.

Media outlets – with reviews, features, and expert copywriting.

Whether it’s helping a dealership sell stock faster, giving a brand a stronger voice, or helping a motorist achieve more from their car, Kirby Automotive is built to deliver flexible, expert support.

What Drives Me

At the heart of Kirby Automotive is my passion for cars and helping people get the most out of them. I’ve seen first-hand how the right presentation can transform the value of a car, how the right words can shape consumer trust, and how strong marketing can move a brand forward.

For me, success isn’t just about shiny cars — it’s about making life easier for dealers, helping brands connect with audiences, and giving private owners the tools to maximise their vehicles’ value. That’s what drives me, and that’s what Kirby Automotive is here to deliver.

— Dave Kirby, Automotive Consultant & Founder of Kirby Automotive