About Kirby Automotive

From Passion to Profession

Cars have been part of my life from the very beginning. Both sides of my family worked at Longbridge for “The Austin,” and I grew up helping my dad keep a fleet of British Leyland cars and a transaxle Porsche running. That upbringing gave me not only a passion for cars, but also an appreciation of the people who drive and look after them.

I founded Kirby Automotive in 2025 to bring together everything I’d learned in over a decade of working across the motor industry — helping dealers, manufacturers, motorists and media with content, marketing, and vehicle presentation that makes a real difference.

Experience That Sets Me Apart

My career began in 2013 in franchised dealerships with Škoda and Volkswagen, where I learned first-hand how customers buy, own, and maintain their cars — and how vital trust is in the sales process.

In 2018, I pivoted to motoring media, gaining a Distinction in MA Automotive Journalism at Coventry University. Since then, I’ve written for leading titles such as Auto Express, Carbuyer, Classics World, Parkers, and CAR. Later, I expanded into PR and marketing, supporting OEMs, motorcycle and powersport brands, dealer groups, insurers, breakdown organisations, and aftermarket suppliers with campaigns, press, and digital content.

This mix of retail experience, journalistic credibility, and PR/marketing expertise gives Kirby Automotive a rare perspective: we understand vehicles, customers, and storytelling from every angle.

Who I Work With

Today, Kirby Automotive is a multi-service consultancy that supports:

Dealers – with content creation, photography, video walkarounds, social media, and marketing support.

Manufacturers & brands – with PR, content, strategy, and digital campaigns.

Motorists – with mobile valeting, presentation services, and car sales consultancy.

Media outlets – with reviews, features, and expert copywriting.

Whether it’s helping a dealership sell stock faster, giving a brand a stronger voice, or helping a motorist achieve more from their car, Kirby Automotive is built to deliver flexible, expert support.

What Drives Me

At the heart of Kirby Automotive is my passion for cars and helping people get the most out of them. I’ve seen first-hand how the right presentation can transform the value of a car, how the right words can shape consumer trust, and how strong marketing can move a brand forward.

For me, success isn’t just about shiny cars — it’s about making life easier for dealers, helping brands connect with audiences, and giving private owners the tools to maximise their vehicles’ value. That’s what drives me, and that’s what Kirby Automotive is here to deliver.

— Dave Kirby, Automotive Consultant & Founder of Kirby Automotive